Aura PT
Personal trainer coaching platform across three tiers, from logger to concierge.
Personal trainers pay 30% to Trainerize and Square. They lose customer ownership to a platform and cannot offer anything that feels like a premium tier without paying more.
White-label app per trainer, three pricing tiers from £499 to £1499 setup, hosted infrastructure shared across the platform so per-trainer hosting is cheap.
Three tier prototypes shipped. Ready to onboard first paying PT.
The story behind the build.
A friend of the founder runs a small online PT business. She was paying Trainerize £110 a month and still emailing PDFs to her premium clients because the platform did not support video check-ins. We prototyped three tiers, from a clean logger to a premium concierge, all under her brand.
Features that matter.
Sprint tier: workout logger with rest timer
Coach tier: meal plans, RPE logging, video review
Elite tier: daily video check-in, biometric integration
Voice-first logging with AI transcription
Group challenges with leaderboard
